Daily Words 1/26/6 - Expanding the Geek Empire
Saturday, January 28th, 2006 03:20 pmWizards of the Coast, recognizing that most D&D players are white suburbanites, has announced a new marketing campaign to target inner city kids. They will be releasing branded versions of their core books as Playa's Handbook and Jail Warden's Guide. They are considering a similar branding campaign in the South with offerings of Banjo Player's Handbook and Monstrous Trucks Manual.
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Date: 2006-01-29 03:15 am (UTC)