Imagine what would have happened if environmentalists had proposed that the nations of the world make a shared investment in clean energy, better and more efficient housing development, and comfortable and efficient transportation systems. Opponents of global warming would have had to take the position against the growth of these new markets and industries and for limits. Proponents could have tarred their opponents as being anti-business, anti-investment, anti-jobs, and stuck in the past.— Ted Nordhaus and Michael Shellenberger, Break Through, “The Pollution Paradigm”
In this chapter, the authors make the case that the pollution-focused tactics of environmental activists are inappropriate for addressing global warming. Carbon dioxide, unlike CFCs or mercury, is not in itself problematic—the trouble is that we emit too much of it. Rather than focusing on limits, they want the environmental movement to call for investments in new and better energy sources; rather than worrying that there are too many people on the planet, they think we should create more efficient cities.
The authors don't cast this as an issue of balance, but as a Taoist I will. The proper ratio of carbon emission and ingestion must be maintained on a worldwide basis, much as an individual needs the right balance of inhaled oxygen and exhaled carbon dioxide. We won't reduce the planetary fever by suddenly stopping to breathe. Instead, we must steadily work to rebalance our sources of energy. With better technology, we can save our carbon dioxide budget for situations where fossil fuels are especially useful.