In America, the political left and political right have conspired to create a culture and politics of victimization, and all the benefits of resentment and cynicism have accrued to the right. That's because resentment and apocalypse are weapons that can be used only to advance a politics of resentment and apocalypse. They are the weapons of the reactionary and the conservative — of people who fear and resist the future. Just as environmentalists believe they can create a great ecological politics out of apocalypse, liberals believe they can create a great progressive politics out of resentment; they cannot. Grievance and victimization make us smaller and less generous and thus serve only reactionaries and conservatives.— Ted Nordhaus and Michael Shellenberger, Break Through: From the Death of Environmentalism to the Politics of Possibility, “Status and Security”
As liberals and environmentalists lost political power, they abandoned a politics of the strong, aspiring, and fulfilled for a politics of the weak, aggrieved, and resentful. The unique circumstances of the Great Depression — a dramatic, collective, and public fall from prosperity — are not being repeated today, nor are they likely to be repeated anytime soon. Today's reality of insecure affluence is a very different burden.
It is time for us to draw a new fault line through American political life, one that divides those dedicated to a politics of resentment, limits, and victimization from those dedicated to a politics of gratitude, possibility, and overcoming. The challenge for American liberals and environmentalists isn't to convince the American people that they are poor, insecure, and low status but rather the opposite: to speak to their wealth, security, and high status. It is this posture that motivates our higher aspirations for fulfillment. The way to get insecure Americans to embrace an expansive, generous, and progressive politics is not to tell them they are weak but rather to point out all the ways in which they are strong.
The thrust of the book is that people support environmental protection when their more basic needs have been satisfied and they're less focused on basic material concerns. The authors argue that we can better address environmental concerns by raising standards of living rather than focusing on limits and restriction. It's worth noting that the book was published in 2007 before the financial crisis, but I think many of their ideas hold in the post-crash world where even more Americans are worried about job security.